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About

The person behind the rankings

AI-driven SEO specialist with 4+ years of experience, a Computer Science degree and a habit of automating anything repetitive.

My story

From SEO intern to building SEO agents

I started in 2022 as an SEO intern, doing backlink research and keyword planning. Since then I have managed 50+ websites and delivered organic growth for 10+ US-based brands across e-commerce, service and local business niches.

Today I focus on modern search visibility: SEO, AEO, GEO and LLM optimisation. At Tkxel I built Python automation agents and programmatic SEO systems, and I now work as an SEO Specialist at insuremart.pk. In my own time I run Run On Console, ROC SEO and ROC Toolz, where I test what I recommend to clients.

Skills

What I work with

SEO

On-page SEOOff-page SEOTechnical SEOKeyword researchKeyword clusteringLink buildingLocal SEOLocal citationsProgrammatic SEOContent strategy

AEO · GEO · LLM

Answer Engine OptimizationGenerative Engine OptimizationAI search visibilityFeatured snippetsSchema markupStructured data

Tools

AhrefsSEMrushGoogle Search ConsoleScreaming FrogMozGA4Rank MathYoast SEOGTmetrixPageSpeed InsightsGoogle Business Profile

Automation & dev

PythonAI agentsCustom SEO scriptsWordPressHTML/CSS

AI tools

ChatGPTClaudeGeminiDeepSeekWritesonicMicrosoft Azure AI

Experience

Career so far

Sep 2026 — Present

Search Engine Optimization Specialist

insuremart.pk · Lahore · Full-time, on-site

Nov 2025 — Sep 2026

SEO Executive

Tkxel · Lahore · Full-time, on-site

  • Automated SEO indexing workflows with custom scripts and AI agents for sitemap scraping, URL extraction, indexing checks, sitemap submission and lastmod updates, cutting manual indexing work by about 70%.
  • Implemented dynamic content updates and template-based SEO content systems that increased indexed pages 3x and raised organic visibility across multiple segments.
  • Used AI tools, Python data pipelines and Core Web Vitals testing to monitor rankings, detect SEO issues and optimise site structure, metadata and content performance.
Jun 2025 — Nov 2025

SEO Specialist

Quick Share Marketing · Lahore · Full-time, on-site

  • Managed SEO for 10+ US-based brands, including Alyshaan Fine Rugs, Cabinet Expo and Appliance Barn TX, using AI agents to target GEO locations.
  • Ran keyword research and on-page and off-page optimisation that raised keyword rankings and organic traffic.
  • Conducted technical audits with GTmetrix and AI-assisted analysis, improving page load speed by about 40%.
Jan 2025 — Jun 2025

Data Annotator

Akademos · Lahore · Full-time, on-site

  • Labelled and annotated large datasets for AI and ML model training in Labelbox, keeping accuracy and consistency to project standards.
Apr 2023 — Dec 2024

SEO Specialist

TechX Marketer · Contract · Remote

  • Delivered SEO for 8+ service-based sites including CablePulling, Autotechnik, Apex Cars Direct and Excel Drainage using Rank Math and Ahrefs.
  • Performed technical audits, keyword planning and on-page implementation across all client projects.
  • Set up GA4 and Azure Monitor tracking and delivered weekly SEO reports.
Jun 2022 — Aug 2022

SEO Intern

WADIC · Internship · Remote

  • Supported SEO campaigns through backlink research, keyword planning and competitor analysis.
  • Assisted with on-page optimisation, metadata updates and Search Console reporting.

Education & certifications

Curiosity, certified

2020 – 2024

BS Computer Science

University of Management and Technology (UMT), Lahore

2018 – 2020

Intermediate, Pre-Engineering

Garrison College for Boys (GCB), Lahore

Coursera · 2025

Google Data Analytics

Professional Certificate

Microsoft · Dec 2024

Azure AI Fundamentals

Microsoft Certified: Azure AI Fundamentals

NCC Lahore · 2022

Digital Marketing

Certification

Achievements

UMT

Volunteer Appreciation Certificate

Jhuggi Taleemi Project (JTP): contributed to education for underprivileged students and community development.

UMT

Certificate of Appreciation

Social Issues Documentary: recognised for research, analysis and video presentation.

Languages

English (Professional)Urdu (Native)Punjabi (Native)

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